Use Telesales to get to the C-Level in 14mins!
I was doing some C- Level appointment setting for a software company and I set up a telephone meeting for the sales director to speak to the COO of a major corporate group. He planned the call well with an agenda and after 14mins the COO was convinced of the value proposition and said he would set up a face to face meeting with the CEO. My client was amazed and gave my telesales approach “14mins to the CEO”
Recently I was asked by another software company to make C -Level contacts with some of the key investment banks in the City. I did my research and made a couple of calls. The following day I sent an email to the Head of this investment bank in the UK. I got a response in 14mins and an hour later he had introduced us to the European CEO. Not bad for two calls and an email!! I should emphasise that not all my work produces such rapid results but my telesales approach is along way from the spray and pray approach of 60-80 dials out a day.
