What makes this different from more traditional ways of generating leads i.e. telemarketing, direct mail and exhibitions? Our approach is highly focused and deals only with a handful of prospects at a time. This is because contact is made at a very senior level and conversion rate from raw data to telephone meetings is extremely high 25-50%. This reduces the need for high volume, scattergun type activity. Furthermore, because this method is different from traditional approaches, you are more likely to get to your prospect first and less likely to find your competition there at the same time. back to list of FAQs