I hate cold calling!
If you feel like this there may be two reasons: 1) you are getting alot of rejection for the wrong reasons eg there has not been enough research carried out before or equally importantly proper planning or rehearsals of the call. or 2) At an identity level you reject what you are doing ie “I am not a cold caller”. If you are experiencing the later, change the frame of the activity and give youself a different title which is congruent with who you are and what you represent. Try on different titles until you find one which you feel comfortable with. I have carried out successful coaching with people who feel better simply by calling the activity “new business development” or “client development”. Give yourself a “temperature feeling” score between 0-10 where 10 is the highest postive feeling. Notice as you change the frame and then find the right frame how you can really change how you feel about the activity. Being a “consultant” helping with whatever your service or product addresses can really help improve your confidence or on the other hand you may be “an expert” in your field.
