:TeleSales.co.uk

I am reading Timothy Ferriss’s book The 4- Hour work Week, it is a brillant read and I am finding it difficult to put down. See http://www.fourhourworkweek.com/

He says that in his first sales job first out of college, he realised that he could double his results in an 1/8 of the time by making his calls from 8.00-8.30am and 6.00-6.30pm. In this way he could avoid the personal assistants of the decision-makers. I agree this is a great strategy but with those very senior executives who never seem to be at the end of their phones. I go one step further. I make friends with the PAs or admins and work with them to transform them from “gate-keepers” to “gate-openers”. In this way the PAs will do the work for you and come back with suggested appointment dates!