July, 2010Archive for

Be unrealistic in your calling strategies!

I was reading Tim Ferris's  "The 4 hour workweek" book and he talks about how much easier it is to do the unrealistic rather than the realistic, it got me thinking about how this applies to winning new clients and getting new business If you think about it most people will call at their comfort level which means they will be calling "influencers" rather than "decision-makers". Furthermore whatever niche you are in again new business developers will target what they perceive to be easiest. The...
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