Marketing Skills

My interview on BBC Radio Sheffield today

Fortunately I was at home at my desk today, as I got a call from BBC Radio Sheffield asking if I would comment during a feature they were running about cold calling. The feature was principally about physical cold calling where representatives from various companies tried to promote some sort of service by knocking on peoples doors. However Cold calling by phone was also discussed, hence the invitation to comment. Bob who was interviewing me asked me as a business consultant what I did and ...
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Be unrealistic in your calling strategies!

I was reading Tim Ferris's  "The 4 hour workweek" book and he talks about how much easier it is to do the unrealistic rather than the realistic, it got me thinking about how this applies to winning new clients and getting new business If you think about it most people will call at their comfort level which means they will be calling "influencers" rather than "decision-makers". Furthermore whatever niche you are in again new business developers will target what they perceive to be easiest. The...
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TeleSeminar -Tips for creating a great Presentational Brand

  Personal Branding is essential to standing out from the crowd in a competitive marketplace. Raising your visibility is a key part of Personal Branding and getting great at presenting is a perfect way to do this.    But this is not about conventional presentation skills - this is about your Presentational Brand.   On the 27th August 2008 at 8pm (UK time - BST), I'll be in conversation with Lesley Everett, who is recognised as a thought-leader and international authority on Personal Brandin...
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Less than 3 hours to Product Success! -Join me on this teleseminar

There are less than 3 hours to go before Graham Jones's teleseminar on how you can increase your product sales online. If you have already registered - that's great. We will look forward to you joining us on the call. But if you have yet to decide - read on.....! As you know, Graham Jones has made money from selling products online - indeed he has been doing this for several years now and one thing's for sure - if he can do it, so can you...! So, join us today at 12 noon (British Su...
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Teleseminar – 7 Ways to Improve Your Personal Impact and Brand Visibiity

Personal Branding is essential to standing out from the crowd in a competitive marketplace. Whatever role you're in, corporate or self-employed, you have to think of your career in a more entrepreneurial way than ever. It's not just about what you look like. It's more about discovering your authentic core brand and then packaging yourself to project this consistently and effectively. On 11th June 2008 at 8pm (UK time-BST), I'll be in conversation with Lesley Everett who is recognised as a ...
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Teleleseminar tonight: Making Money from Social Networking

Graham Jones -Internet Psychologist will be giving a teleseminar tonight on how to Make Money from Social Networking at 8.00pm BST.  In the one hour call Graham will give you 3 Ways in which Social Networking can help your business 5 diffent ways you can profit from social networking 10 ways social networks can raise your online reputation 5 things your customers are doing with social networks 4 tactics for increasing profitability using social networks Plus, he will be answeri...
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Mrs Doubtfire

We all sat down as a family and watched probably for the third time the very entertaining film with Robin Williams -Mrs Doubtfire. In his roles in the film Robin Willimas has a brilliant ability to vary all the elements of voice delivery, accent, tone, energy, volume etc and produce some extroadinary impact on the listener. When you are on the phone how much can you vary your voice or even in a face to face meeting to have the desired effect? When you have a great call or meeting that goes your ...
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Focus on what you want!

Its another one of those great communication gems... Focus on what you want and you will get it or at least move one step closer to it, rather than focusing on what you don't want. You will notice that friends, colleagues around you that talk about all the things that annoy them tend to be the sort of people that are always getting annoyed or are dissatified with their lot. In contrast those that seem to know what they want tend to end up getting it. And that can be annoying in itself! So ...
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Get into the spirit of giving when you run your telesales campaign!

I remember when I got my first corporate telesales role, I used to close alot of appointments simply by saying that the reason for the call was to set up an appointment to establish how we could help with...... Whatever the service was eg project management, Customer Service strategy etc. I would quote before making my appointment some of the companies we had worked with, so the complete introduction went something like this: A very good morning, pause (listen for the voicetone respons...
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Hear your message land!

Often I think a call fails because the person speaking does not listen to whether the other has person has reallyreceived the message or last point which was made, ie the acknowledgement eg O.K, alright, I understand etc. This is crucial for a real two-way conversation. So very often the person speaking or "the sender" just keeps talking and talking in hope that the other person will "get it"! In fact my metaphor for a great conversation is an even game of ping pong or tennis where each "ball of...
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